As a writer or a blogger, one of our biggest fears is running out of things to say.
A while back, I wrote an article about award-winning novels and whether they’re really worth reading. As I was scheduling it, I had a quick search through some of my old posts to see if there were any suitable links I could include. Which is when I realised I wrote a similar piece two years ago.
I still went ahead and published the article, although the two probably make near enough the same argument.
Still, two years is a big enough gap that my perspective or writing style could have changed, and many of my current readers won’t have read a piece from this blog’s early days. Or if they have, I don’t suppose they’ll remember it.
But it made me wonder just how many of my blog post ideas have cropped up somewhere before. Even if a post isn’t recycling an old topic, there might be a piece of advice or something that appears periodically in different articles.
Sometimes I come up with an idea that I feel passionate about, only to find myself rehashing an argument I’ve made before. When that happens, I quickly lose my enthusiasm.
Even the idea of running out of ideas is something I’ve talked about before. How meta.
But certain subjects appear over and over across the internet. Search a popular subject and you’ll find all kinds of advice and opinions – often very similar – on numerous websites. It’s hard to be original, especially consistently and bloggers are often advised to rework old content when they’re struggling to come up with new ideas, so it is possible to cover the same ground in a positive way.
It’s always nice to work on fresh ideas, so returning to old content too often could be a sign that it’s time to take a new direction