I’ve been blogging now for almost five years and it’s changed a lot in that time.
My approach to it has changed too.
For a long time, I spent hours tweaking my blog, learning new SEO techniques and planning content strategically, trying to think of ways to boost my audience.
And somewhere along the line, I just stopped.
Now when I publish a new post, I might tweet a link to it and if I’m feeling really jazzy, I’ll share a link on Facebook.
I don’t bother much with Pinterest, YouTube or outreach, or any of those other things you’re supposed to do if you want to make your blog a success.
And it’s not that I don’t care, or I wouldn’t like to reach a wider audience.
But somewhere along the line, I stopped caring so much. I no longer had the energy to pour into promoting my blog in the way I used to. I took on more senior role at work and it dominated my time and my mental energy.
Blogging became too much like my day job in marketing and I no longer wanted to go home and spend half the night on social media, always pushing, pushing, pushing. I struggled to find the energy to work on my novel.
I knew I couldn’t do it all.
And just the other day, I realised something. For me, blogging has been stripped right back to its essence.
I started this because I love writing. I love exploring an idea and seeing where it takes me, the way I used to do at university.
That’s where my time and energy goes now, rather than on the business of blogging.
Sure, sometimes I have a burst of energy or some free time and I work on the things I’ve been neglecting. I can spend hours editing photos or trying to build my Twitter following.
But, mostly, I’m okay with not being a social media tour de force and not making my living from this blog.
Maybe one day the cycle will change again, but for now it’s enough to have a place where I can pour my thoughts onto the page and I don’t have to worry whether anyone reads them, because they’re there for me, as a record of the important things.